Werner Electric Supply – Visual Brand Standards

Having redesigned the Werner Electric Supply logo in 2005 when I began employment with the company, I executed a sweeping update and refinement to the visual brand in 2017. New marketing pieces were released in tandem with the relocation of the corporate headquarters to Appleton, WI.

Literature System

A tiered system of literature formats was developed to maintain brand consistency as more printed pieces are developed over time.

Literature System


New stationery was created, including new business cards for all employees.


I directed a number of photography sessions to produce a series of images focusing on people and their work, rather than specifically on products or workplace environments. These photographs were taken by Craig Augustine.

Craig Augustine Photography

Fleet Vehicles

New standards were established for fleet vehicle graphics, including a custom vehicle wrap for the marketing event van.

Website & Mobile App

Graphics were developed for an upgraded website and mobile app, to match the aesthetics.

Website design

History Wall

The lobby of the new HQ in Appleton includes a “history wall” that tells the story of the Werner Electric Supply brand: strong relationships with customers, partners, employees, and community. The images on this wall immediately engage visitors and gives them insight into the company’s history & vision.


During the past several years, I have produced short video segments for the Werner Electric Supply YouTube channel, and have built new skills using Adobe Premier and After Effects.